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Content Evolution LLC Worldwide

Resources


Brandscendence
Kevin Clark

Authenticity
Pine, Gilmore

The Experience Economy
Pine, Gilmore

Hidden in Plain Sight
Joachimsthaler

Culture and Consumption
McCracken




Culture and Consumption II
McCracken

Sun Tzu and
the Art of Business
McNeilly

Flow
Csikszentmihalyi

A Whole New Mind
Pink

Value Above Cost
Sexton




Chief Culture Officer
McCracken

Emotional Branding
Gobe, Zyman

Cradle to Cradle
McDonough, Braungart

The Writers Journey
Vogler

The Cluetrain Manifesto
Levine, Locke, Searls, Weinberger, Jake




Design Thinking
including contributing authors
Kevin Clark and Ron Smith


Value Above Cost: “Don Sexton renders a simple, yet profound truth visible when he defines marketing as ‘managing perceived value.’ Customer Value Added (CVA®) is breakthrough thinking about the way customers understand value and how organizations can deliver and measure value.” – Kevin Clark



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